THERE’S A BETTER WAY TO CONNECT
We put a lot of stock (not literally) in social media that is valuable to both the brand and the customer. If you’re looking for an agency to only push out company content, yes we’ll do that. But the best programs find and cultivate followers that believe what you believe. Engagement comes naturally as a sustained conversation, not as a “social media marketing blitz”.
In case you were wondering, we are also advertising experts.
How we make social media magic happen:
Back to those brand beliefs. How do you communicate the vision? What do you post? How often do you post? How do you keep your boss happy with big numbers? These are a few of the questions we ask and answer during our social media strategy build. We work with you to craft the big picture, and then drill down to the details that paint that picture.
The narrative starts with your content, but doesn't forget the storytellers. Employees, influencers, channels, reporting programs…we help you bring it all to life.
At the end of our strategic deep dive? You'll have a designed blueprint for starting and continuing a conversation. In words that you can take to the C-Suite:
An integrated strategy that outlines what to do and how to do it
Detailed strategies for each social media platform that you want to target
A personalized process to manage the day-to-day tasks
Suggested tracking construct to gather data for future insights
Tell your whole story. You work too hard not to.
Break through the noise. Stop the scroll.
Custom images, animated GIFs, infographics, video, quizzes, polls…the list of content types is long and varied. We’ve created a lot of content over the years. We’ve seen what succeeds and what doesn’t.
Tailored to your audience and voice, the assets we create enhance conversation. Yes, we make sure that your content is cohesive across your brand’s properties and platforms. But more than that, each asset is built specifically for the platform and device on which it will be published. We want to ensure that when, and where, your brand is seen, we show off your good side.
Show of hands…who dreads maintaining a social media channel? Sometimes, we do, too. Consistency can be one of the most challenging aspects of a social media program. When you throw in creating content, talking to followers, and monitoring for mentions, time spent adds up quickly.
Effective daily management of a social media program cannot be just about posting. That’s where we come in. We’ll post, but we’ll also do all of the other stuff that makes posting worthwhile. In short, we keep the conversation relevant and alive.
What to post, when to post, how often to post. We build and maintain a content calendar with a robust review and approval process. You’ll know exactly what’s being published on your channels at any point in time.
You don't have to worry about being concise, informative, witty, and valuable in 140 characters. We'll do that for you. Our copy is created to define and maintain brand voice while adhering to channel best practices, length requirements, hashtags usage, and the hundreds of other dos and don'ts. We're great at multi-tasking.
Monitoring & Engagement
It doesn't stop with posting. We keep the conversation going by talking to followers, joining conversations, and flagging brand mentions. We also track trending hashtags and new posting styles so you don't have to. We keep your channels fresh.
Metrics & Insights
What makes us so good at what we do? We don't rely on anecdotal evidence or surface numbers to tell us if our strategy and creative are working. All our programs are built to provide deep analytics and our methodology focuses on activating the why, how, and what of your performance data. How does this help you? You get actionable insights that optimize your program and improve ROI, not just numbers on a spreadsheet (although you get those, too).
Our tech stack is robust and comprehensive. Whether we integrate with your existing tools, or provide recommendations for new platforms, we make sure you have the data you need. From social listening to website metrics and everything in between, we help you analyze and make sense of consumer conversations, competitor activities, trending topics, industry benchmarks and more.
We map numerous data points across multiple platforms to inform real-time decision making. We test, learn, and iterate constantly. We ideate and innovate based on data. So you can create with the confidence of success.