How to Make the Most out of YouTube for Your Brand | Part Three

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Now that you’ve optimized your video for YouTube, you might think you can sit back and relax while your video rakes in views and you check out some cat videos you’ve sorely missed while improving your videos. Unfortunately, to have a really successful YouTube channel, there’s still a lot of work to do! As with any SEO, YouTube optimization doesn’t end once the video has been uploaded. Consider implementing these techniques to accelerate the success of your video.


OPtimize Playlists

Playlists are a great way to get users to stay on your page and continue their viewing experience. However, much like individual videos, these should also be optimized with keywords in the title and video descriptions. In the case of Simon & Schuster, we looked at their “Thrills & Chills” playlist and recommended renaming it to “The Latest in Psychological Thrillers” as “psychological thriller” is a targeted keyword for Simon & Schuster with a high search volume and relevance to the brand. When updating your playlists, make sure to also include a description with keywords so users know what to expect when they watch the video series.

Build Links

As with traditional SEO, one crucial way to get more views on your page is to have other high value sites link to your site. The same applies to YouTube; however, you want to make sure that you’re getting links to both your channel and your individual videos, so you’ll have the necessary deep links while also giving viewers a chance to discover your channel as a whole. When looking for link opportunities, always look for websites with a trustworthy reputation that will add clout to your brand. When in doubt, a recognizable website name (like Forbes, Inc, Harvard Business Review) is preferable to a link.

Create YouTube Stories

In order to be on the cutting edge of all things YouTube, get involved with YouTube Stories. While these Stories aren’t as common as Facebook and Instagram Stories (due to the fact that only accounts with 10K+ subscribers are able to produce Stories and it’s only available on the YouTube app), this is an opportunity to reach new audiences in a venue that isn’t overpopulated and just beginning to grow. 

These videos allow creators to be more informal and don’t require the same production value as a traditional YouTube video. YouTube’s Stories also have a short shelf life, but not as short as you’ll find on IG or FB. A YouTube Story lasts for 7 days before disappearing, which provides a unique balance between the ephemeral nature of Stories with the ability for more users to see each short video. Overall, YouTube Stories can be used essentially the same way as IG or FB Stories. Opportunities include short interviews, behind-the-scenes looks, and AMAs to name a few. While YouTube Stories aren’t shown to be linked to SEO, they do provide the opportunity to reach a new audience in a fun, relatable format. After all, more research is pointing to social media playing a deeper role in SEO.

With these practices in place, you can rest assured that your YouTube videos will receive the attention and engagement they deserve. To make putting together your next YouTube video a breeze, we’ve put together this downloadable guide with all the information you need to know before posting a video.

Click here or on the image to the right to download a PDF file of our YouTube SEO Guide.

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